Professional Summary
A seasoned product person who has an extensive experience in several startups and SOE. Product domain: e-commerce, agriculture and aquaculture, logistics, supply chain, sales team, and internal product, such as marketing, finance, and government relation.
As a leader of product team, I have been leading multiple roles, including product management team, design, data, quality assurance and knowledge management. I have led up to 80-person team, where usually I have 5-8 direct reports.
I also have interest in software development, especially in back-end. I started my career as a PHP and Java programmer, in my spare time I learn some new programming languages and technologies.
Product Management
Agile
Growth Hack
Data Analysis
User Experience
Scrum
Project Management
Stakeholder Management
Work Experience
Independent Consultant - Product Management
April 2024 - Present
Providing expert consulting services to companies in various industries, including:
- Product Organization Setup – Establishing and structuring product teams for success
- Agile & Lean Training – Educating teams on effective methodologies for product development
- Product Management Coaching – Mentoring teams and individuals to enhance their skills
- Best Practices Implementation – Optimizing processes for better product outcomes
- Product Audits & Analysis – Evaluating product quality, funnel performance, market positioning, and feature adoption
- Strategic Consulting – Developing product roadmaps, setting KPIs/OKRs, and driving growth strategies
- Other services related to product management
Co-Founder and CEO - Takwa Jalan Izzati
January 2020 - Present
- Deciding overall direction of Takwa, an apps to help muslim getting better
- Built product from zero to reaching more than 5 thousands DAU with very limited budget
Lecturer - Institut Teknologi Bandung
January 2023 - Present
- Teaching Product Management class
- Arranging curriculum, materials, tasks and competency tests with main lecturer
- My materials for the class are available on this link
VP of Fintech & Enterprise Product - eFishery
October 2022 - February 2024
- Led 20-person team in fintech and enterprise products development
- Created several entities on ODOO system, reducing reconciliation time from 8.5 days to less than a day
- Prevented potential loss of over $15 million
- Reduced fraud by more than $1 million annually
- Helped drive company growth by more than 2x in 1.5 years
Lead of Product Chapter - Telkom Indonesia
October 2020 - September 2022
- Created improved organizational structure for 80-person product team
- Developed talent management system, reducing overhead costCosts resulting from frequent communication with other departments by more than 40%
- Created product development standards and templates, reducing time to deploy by more than 75%
- Increased development productivity by more than 20%
VP of Fresh & Marketplace - eFishery
July 2020 - September 2020
- Led multi-disciplinary team managing supply chain and marketplace
- Increased farmer sales by more than 4x within 3 months
VP of Product - TaniHub
November 2019 - July 2020
- Released the grocery e-commerce for Tanihub in pandemic era, increasing the number of transactions by more than 400%
- Established single source of truth for cross-division data
- Improved Android app rating from 3.78 to 4.13
VP of Society - Bukalapak
October 2018 - August 2019
- Led multi-disciplinary team for sharia, social causes and community products
- Implemented automatic donation system generating 3x growth in donations
- Enabled payment of vehicle tax and property tax by collaboration with local governments and banks, generated around 1 billion IDR in revenue per day
VP of Product - Bukalapak
January 2017 - August 2018
- Led Product Management, Data, QA and UX teams
- Quadrupled global GMV and increased revenue by 2.5x
- Key driver in company achieving unicorn status
- Increased active sellers by 15% in 2 weeks through project "pecah telor"
- Hired more than 150 talents over several divisions with a passing rate less than 1%
Education
- Executive MBA - Quantic School of Business and Technology (2021-2022)
Final Score: 96.5%
- M.Sc. European Master in Computational Logic - Universidade Nova de Lisboa & Free University of Bozen-Bolzano (2009-2012)
Final mark: 106/110
- B.Eng. Informatics Engineering - Institut Teknologi Bandung (2004-2008)
GPA: 3.59/4.00
Book a Meeting
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